Waterclear Pools launches custom gunite pool building in Northwest Arkansas

Waterclear Pools has launched in Northwest Arkansas to serve homeowners in fast-growing cities including Bentonville, Fayetteville and Rogers. The company says its builder-led, custom gunite approach is aimed at meeting rising demand for personalized outdoor living projects.

Why it matters: - Northwest Arkansas residential growth is driving more demand for custom outdoor living projects, including pools. - Waterclear Pools is entering the market with a design-focused, full-service model aimed at homeowners who want a personalized alternative to pre-fabricated pool packages. - The launch adds another local option for custom gunite construction in a region expanding beyond its fastest-growing core cities.

What happened: - Waterclear Pools officially launched to serve homeowners across Northwest Arkansas. - Founder Michael Whitson established the company after decades of custom pool-building experience in Florida. - The company serves Bentonville, Rogers, Fayetteville, Springdale, Fort Smith, Van Buren, Bella Vista, Cave Springs, Centerton, Johnson and Pea Ridge. - Waterclear Pools says it plans to expand further across the region.

The details: - Waterclear Pools specializes in custom gunite pool construction. - The company offers custom design, saltwater and traditional chlorine systems, and resurfacing and renovation for existing pools. - Waterclear Pools also provides in-home consultations to help homeowners plan pools around property, budget and family needs. - Whitson’s Florida work ranged from small backyard pools to luxury resort pools. - The company’s consultation page is available at More information.

Between the lines: - The launch positions Waterclear Pools against larger regional pool companies with a builder-led approach that emphasizes direct involvement from design through final walkthrough. - Whitson is betting that experience in a more mature pool market like Florida will resonate with homeowners in Northwest Arkansas. - The company is framing customization and craftsmanship as a response to a market it sees as underserved by standardized pool offerings.

What's next: - Waterclear Pools says it will continue taking consultations for homeowners considering custom gunite pools. - The company plans to broaden its reach beyond its current Northwest Arkansas service area. - Homeowners can request a consultation through the company’s website.

The bottom line: - Waterclear Pools is entering a growing market with a custom-first pool building model and a founder who brings decades of hands-on experience.