CodaPet launches in-home pet euthanasia in Little Rock with Dr. Ashley Custer

CodaPet has expanded its in-home pet euthanasia service to Little Rock, pairing the veterinarian-owned startup with Dr. Ashley Custer to serve pets and families across central Arkansas. The launch aims to give owners a calmer end-of-life option at home, where pets can be surrounded by loved ones.

Why it matters: - CodaPet is bringing at-home euthanasia to Little Rock and nearby communities for families who want a more peaceful end-of-life option for pets. - The service is designed to reduce stress for both pets and owners by keeping the process in a familiar home environment. - The company is also trying to close an access gap in central Arkansas, where Dr. Ashley Custer says the service is highly sought-after and underrepresented.

What happened: - CodaPet launched in-home pet euthanasia services in Little Rock on October 6, 2026. - Dr. Ashley Custer will serve pets and pet parents in Little Rock and surrounding areas. - The rollout expands CodaPet's network of licensed veterinarians providing at-home euthanasia across more than 100 cities.

The details: - CodaPet is veterinarian-owned and was founded by Dr. Karen Whala, Dr. Gary Hsia and Dr. Bethany Hsia. - The service lets pet parents book a licensed veterinarian for an in-home visit. - Before the appointment, the veterinarian contacts the family to answer questions and concerns. - During the visit, the veterinarian reviews the diagnosis and uses a quality-of-life assessment to confirm the need for euthanasia. - The average visit lasts about 45 minutes. - Families get private time with their pets before and after the procedure. - The veterinarian begins the euthanasia process only when everyone is ready. - Aftercare support can include transportation and cremation services. - In Little Rock, in-home euthanasia starts at $325. - Aftercare and cremation start at $45, with pricing that varies based on driving distance, pet size and private or communal cremation choices. - CodaPet says its veterinarians are available to help pets pass peacefully surrounded by family and the comfort of home.

Between the lines: - Dr. Custer said nearly 10 years in clinical practice showed a clear demand for in-home euthanasia, but no easy referral option for families. - She said the partnership with CodaPet helps handle administrative work so she can focus on the pet and the client. - The launch fits a broader trend toward more personalized end-of-life care for pets, especially when families want more control over setting, timing and privacy.

What's next: - Dr. Custer will provide service across Little Rock, North Little Rock, Conway, Maumelle, Sherwood, Bryant, Benton, Greenbrier, Vilonia, Mayflower and nearby communities in Pulaski and Faulkner counties. - CodaPet is continuing to expand its veterinarian network and is recruiting veterinarians through CodaPet's vet page. - Pet owners can schedule appointments through the company's website or by calling 1-833-CodaPet.

The bottom line: - CodaPet is betting that more Arkansas families will choose at-home euthanasia when they want a gentler, more controlled goodbye for a beloved pet.