Hannover House lines up financing, offices and staff for MyFlix launch

Hannover House says its MyFlix streaming service will launch in March with new financing, offices and support staff in place across Los Angeles, New York and Arkansas. The company projects more than $100 million in first-year ad revenue and says the service could reshape Hannover House’s stock story.

Why it matters: - Hannover House is trying to move from a limited DVD distribution model into streaming. - The company is betting MyFlix can generate meaningful advertising revenue and reset investor expectations around HHSE. - Hannover House is positioning MyFlix as an AVOD service that could compete for viewers in a crowded streaming market.

What happened: - Hannover House announced new financing, offices and staff support for MyFlix on Nov. 2, 2026. - The company said MyFlix will launch in March as an advertiser-funded video-on-demand service. - Eric Parkinson, chief executive of Hannover House and MyFlix, said the service has been in active development for more than seven years. - Hannover House said MyFlix has support pledge commitments from more than 40 major film rights owners. - Parkinson and the MyFlix team plan to meet studios and program suppliers next week at the American Film Market in Los Angeles.

The details: - MyFlix will open a programming and acquisitions office in Los Angeles. - The company will establish an advertising office in New York City. - Hannover House will base its principal data management center in Fayetteville, Arkansas. - The Arkansas office will include a Dolby-compatible surround sound mastering facility. - The Arkansas site will also have multiple high-speed servers and dedicated fiber optic service for movie uploads in minutes. - Hannover House said the Arkansas office will house primary managers, accounting staff and technical services. - MyFlix will use a layout similar to Amazon Prime, with genre and category pages leading to film and television titles. - The company says the service will include more than 20,000 titles. - MyFlix plans to offer original productions as “MyFlix Exclusives” to help drive early traffic. - The company said those exclusives will be marketed to targeted audiences based on title appeal. - A temporary website is live at MyFlix.news. - The company said the main service and site will move to MyFlix.APP. - Hannover House said some stock pricing charts and projected income figures are available at HannoverHouse.com.

Between the lines: - Parkinson argued that Hannover House’s stock price reflects the company’s old DVD distribution business rather than its streaming plans. - He said the company expects more than 3 million unique visitors per month at launch, with double-digit monthly growth in the first year. - Parkinson said that traffic profile could support more than $100 million in advertising revenue in year one. - He also said the launch could drive Hannover House’s stock price to a multiple of 20 times or more than its current sub-penny level. - The announcement frames MyFlix as both a media product and a capital-markets story. - The company is using the launch message to signal scale before the service is fully live.

What's next: - Hannover House plans to finalize participating studios and long-form agreements during AFM meetings. - The company said the MyFlix website will be updated this week. - The service is expected to begin streaming in March. - Hannover House will continue promoting MyFlix as it seeks to build early audience traffic and advertiser interest.

The bottom line: - Hannover House is making a broad push to turn MyFlix into its next growth engine, with streaming infrastructure, content supply and investor messaging all moving at once.